| Area Communication Campaigns "Not
the biggest. Just the best." Area
communications have been bold, controversial and aggressive with a
single
purpose of creating name-brand recognition, interest, and respect for
the
participating invited designers of each event and the attendance of the
most serious creative designer buyers in the market. A no holds-barred
approach is used to make the events, designers and collections stand
out for their
artistic integrity, creative merit and commercial relevance---in
today's overcrowed field of labels and brands. Bright,
specific and challenging
information and messages are relayed to a confidential
list of less than 600 of the world's leading international buyers and
journalists.
The
results have generated almost 2 million
cumulative impressions of editorial coverage in the fashion trade media
for Area and its participating designers. It has also played a key role
in creating a known stop on the
international fashion circuit for the world's leading designer buyers
who are ready for something new; and helped to grow record
sales of some of the industry's most phenomenal recent independent
brand stories. Below links
to a selection of some of Area's most talked-about campaigns:
"Luxury"
March 2006 Area
edition 12. "Secrets uncovered" March 2007 Area edition 16. In
conjunction with AICI generated Area Communications campaigns,
individual participants are not only allowed but expected to develop
and create their own independent marketing, sales and press campaigns
for their collections. Following fundamentals outlined in the
AICI Training Manuals, extensive consulting, assistance and support is
made available for participating artists of Area to develop their
clientele and extend
their identity and commercial capability to new levels. |