Since its beginnings, Area has set a new artistic standard in showroom presentation. No other show in the world looks like it. And no other show in the world has consistently presented independent designer's work in a more individual and personalized manner. Its spaces are designed by the designers themselves following a simple fundamental and revolutionary format. 

• A simple rectangular space surrounded by white walls with one entrance and raw concrete floor, overhead skylight windows and steel bridge  structures enabling some exhibitors to hang presentation items, and minimal basic lighting.

• Each individual exhibitor is responsible for his/her individual area and presentation of his/her collection--décor and furniture: racks, tables, chairs etc.. A priority is placed on artistic quality and presentation giving the designer maximum artistic freedom to express the collection's concept to the fullest extent possible.

• Exhibitors as a whole, coordinated and overseen by AICI, are responsible for the total presentation including layout, common area furniture and decor, positioning of the collections, signage, food and beverage, promotion and administration.